Working with out-of-town buyers Admin In the Media (0) There wouldn’t be many dealerships around that don’t appreciate extra sales they get every month from buyers out of their town or region. Before the internet, non-local customers were harder to come by, but they now form an important part of business models. However, despite how important these buyers are, in my experience dealers are still underutilising opportunities to increase sales in this area. A better job can be done by informing these customers of how easy it is to purchase vehicles from out of town and from the comfort of their homes. [More]
Now is the time to plan ahead Mark Greenfield In the Media (0) A new year is always a time for reflection on the past year and what lessons have been learnt along the way. Unfortunately, many of us – despite how much we want to improve on the previous year’s results – do nothing about it or make plans to be more successful. It’s like the old adage, “if you always do what you’ve always done, you’ll always get what you’ve always got”. [More]
Extra revenue with auto service plans Mark Greenfield In the Media (0) Motorcentral teamed up with Pit Stop – New Zealand's largest franchised automotive repair group – a few months ago to provide used car dealers with an exclusive opportunity to sell peace-of-mind motoring to their customers by way of automotive servicing plans as an add-on. [More]
Delivering quality customer experiences Mark Greenfield In the Media (0) The poor attitude many used vehicle dealerships take towards experiences they create for valued customers when delivering cars continues to puzzle me. [More]
Keeping pace with technology Mark Greenfield In the Media (0) Is our industry ready to be disrupted? [More]