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Our Blog

01 Oct 2025

Turn happy customers into your best marketing tool with BuyerScore

Every customer interaction is an opportunity. Discover how BuyerScore transforms feedback into trust, credibility, and more sales for your dealership.

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10 Sep 2025

Building long-term relationships with car buyers

In the car sales industry, attracting new customers is only half the battle. The real key to long-term success lies in building lasting relationships with your buyers. Repeat customers trust your dealership more, spend more over time, and are more likely to refer friends and family.

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03 Sep 2025

Smarter online advertising for your vehicles

In today’s market, buyers are spending more time than ever online - searching, comparing, and shortlisting vehicles before they even set foot on a yard. With millions of Kiwis active daily on platforms like Google, Facebook, and YouTube, it’s crucial to ensure your vehicles appear where your customers are already looking.

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15 Aug 2025

How to dominate peak sales seasons in your dealership

Peak sales seasons can make or break your dealership’s year. Get it right, and you’ll see record profits and a yard full of buyers - miss it, and customers will head to your competitors. Here’s how to prepare and dominate when demand is at its highest.

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09 Jul 2025

Social media strategies that bring customers to your dealership

Scrolling has replaced strolling - today’s car buyers aren’t walking into your dealership first, they’re checking you out online. If your social media isn’t working as hard as your sales team, you’re losing customers before they even reach your lot. Here’s how to turn likes and follows into test drives and sales.

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Encourage your customers to upgrade this winter...

29 May 2025

Encourage your customers to upgrade this winter...

Remain top of mind this winter by sending your customers a 'virtual card' or SMS message with AMPD - our automated marketing tool.

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How to create the perfect vehicle listing and build trust online

29 Apr 2025 / Sales Tips

Perfecting your listings & building trust online

In today’s competitive online marketplace, your listings need to do more than just show up; they need to stand out. This will teach you how to write compelling vehicle descriptions, build trust through transparency and reviews, and make sure your dealership is top of mind before buyers ever step on the lot.

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22 Jan 2025

Set your dealership up for success in 2025!

A new year is here, and January has been off to a flying start, bringing fresh opportunities for growth and success.

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Reach your customers cost-effectively this festive season...

09 Dec 2024 / Product Updates

Reach your customers cost-effectively this festive season...

Remain top of mind this holiday season by sending your customers a 'virtual card' or SMS message with AMPD - our automated marketing tool.

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trade me update

11 Jun 2024 / Product Updates

Change to how car listings will be uploaded to Trade Me

As part of Trade Me’s ongoing efforts to modernise their platforms and enhance the experience for both customers and partners, they will be transitioning from the current FTP listing upload method to a new method called Dealerbase API. Here's what you need to know.

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winter wheels

02 May 2024 / Product Updates

Encourage customers to upgrade this winter

Winter can be a great opportunity to encourage customers to upgrade their vehicle in preparation for those chilly mornings, icy road conditions and/or the ski season. That's why we've developed the AMPD CRM Winter campaign.

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BuyerScore Awards

26 Apr 2024 / Product Info

How to leverage your BuyerScore Awards

Off the back of recently announcing the 2024 BuyerScore Winners, we have received an incredible amount of feedback from dealers. Here are some ways you can leverage your BuyerSore Awards in your marketing and advertising.

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Your first step to #sellingmorecars

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We're committed to your privacy. Motorcentral uses the information you provide us to email you about relevant content regarding the automotive industry. You may unsubscribe from these communications at any time.

Your first step to #sellingmorecars

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