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Buyers do not all look in the same place. Some start with a search on Google. Others spot a car while they are scrolling Facebook. If your ads only appear in one of those places, part of your audience never sees your stock. And if you run both by hand, you have just doubled your workload.
One system, two places
AdConnect runs automated vehicle ads on Google and on Facebook. The ads are built around your stock in Motorcentral, so there is no separate list to keep up for each platform. You are not setting up one lot of ads for Google and another for Facebook. One system looks after both.
Ads that keep up with the yard
Your stock changes all the time. Cars arrive, cars sell, details get updated. With AdConnect, the ads update as your stock changes. That means what buyers see online matches what is actually on your yard, without someone having to remember to go and fix it.
Why being on both makes sense
Different buyers are in different moods at different times. One person is searching for a particular model. Another has not decided what they want and is just browsing. Having your vehicles in front of both kinds of buyer gives your stock more chances to be noticed, and you do not need to choose between the two.
What it saves you
- Time: no building and editing ads one car at a time.
- Double handling: no second set of ads to look after for another platform.
- Things falling through the cracks: ads follow your stock rather than someone's to-do list.
A quick check you can do today
Look at where your vehicles are advertised right now. Is every car on both Google and Facebook? Is what you see up to date with what is on the yard? If the answer is no, or not sure, it is worth a conversation.
Talk to us
Want to see AdConnect in action? Call us on 0800 623 687, or get in touch at motorcentral.co.nz/contact.
