• Home
  • Login / Register
  • Motorcentral DMS
  • AdConnect
  • AMPD CRM
  • Auto Attendant
  • BuyerScore
  • Car Check
  • Websites
  • Pricing
  • Support
  • Blog
  • Contact
  • Products
    • Motorcentral DMS
    • AdConnect
    • AMPD CRM
    • Auto Attendant
    • BuyerScore
    • Car Check
    • Websites
      • Dealer Websites
      • Workshop Websites
  • Pricing
  • Support
  • Get in touch
  • Blog
  • Free Call: 0800 623 687 0800 623 687
  • Login / Register
Our Blog
 

Sales Tips

Out with the old, in with the new

 
ideas to sell more cars
 
 

Mark Greenfield

Contributor

Published 12 Dec 2017

10 second summary

  • Be proactive and make changes in order to make your dealership more successful.
  • Don’t let previous customers be forgotten, giving them reason to purchase from somewhere else.
  • Give existing customers a reason to refer your deaelrship. 
  • Businesses that have a large number of employees are likely to have someone in the market for a car at any given time.

READ TIME APPROX 4 MINUTES

Time to reflect and be proactive towards change

As we've kicked off yet another calendar year, the time comes when that hindsight trigger known as “reflection” kicks in and you feel great about what you achieved during the previous year, or you’ll feel disappointed and bewildered as to why this time has come again and you achieved nothing you wanted to over the past 12 months.

Moving from an old year and into a new one is a strange process for many in business. Some delay everything until the new year, while others are more proactive and get changes under way before the start of the new year. 

Why should the time of year make any difference as to what you do with your business? The reality is it does because that’s what many people do.

Generally, it’s a time of year for excuses, procrastination and then feeling good about thinking of making some changes in the new year. See how I mentioned “thinking” in that sentence as that’s generally as far as it gets.

Being proactive with your business enables the dealership to be more successful across a number of measures – whereas when operating a reactive business, you end up having to fight month in, month out to make it work.

Don’t just sit back and wait each month for customers to turn up because you have vehicles advertised online in one or two locations. That’s only one of many tools you have in your kit of ways to foster inquiries that can lead to the conversion of prospects to sales.

The market is incredibly fragmented these days with many different mediums offering somewhat slightly different customers. If you don’t cover off or have a presence across enough options, you can miss out on potential opportunities.

However, there are a couple of other areas I would suggest you make some effort to also focus on.

 

1. Your existing customer base is not only for repeat, but also referral business

I’ve been highly repetitious in this area over the years and I won’t stop until the majority of dealerships start to take this area of business more seriously – these are your most valuable customers.

These buyers know you already. You’ve already converted and sold to them, so they trust you. Don’t let these customers be forgotten, giving them reason to purchase from somewhere else.

Also, they are your biggest advocates for referrals. Imagine if each of your customers referred 10 other friends or family members to your business. Do the maths, it’s easy. Some will come and buy from you because purchasing decisions are heavily influenced by recommendations from family or friends.

 

2. Businesses around you that have a large number of employees 

There is no harm in calling into your neighbouring businesses to say hello, introduce yourself and your dealership, and provide some form of special offer for any staff member who purchases a vehicle from you. Businesses that have a large number of employees are likely to have someone in the market for a car at any given time. 

You may even go a step further and make them a special offer, a donation to their staff social club for instance. This offer will depend on the type of business it is.

 

Be proactive and find new sources

Get a balanced mix of where to source your customers from, and you will experience a more consistent flow of sales at your dealership.

Don’t approach this with an unrealistic target of doubling your sales – that will take time. But each extra sale will make a substantial difference to your business over time. Whether it’s an extra one, five or 10 sales, they all add up.

That said, you need to take a proactive approach and make some changes that will influence your results – as opposed to just sitting back and getting whatever you get.

Don’t let 2022 be what 2021 was. Whether it was your best, worst, or most average year, take control of your business to make the next 12 months even better.

We are super-excited at what lies ahead and want to be there with you, on your side, delivering solutions and service to your business that have one objective in mind – helping your dealership achieve success.

That success can come in many shapes from efficiency, profitability, processes, revenue, sales and so on. At the end of the day, we’re here to help you do better.

--

Disclaimer:
The Motorcentral blog is intended for educational purposes only. All writers opinions are their own and nothing published on this blog should be interpreted as a recommendation or advice in any way. Motorcentral is also not responsible for and does not verify accuracy of any of the information contained within this blog.
In the event third parties are referenced within this article, Motorcentral is not necessarily affiliated with those third parties.

 
Previous post Maximising sales potential online

Related Posts

how to generate leads
Rev up your sales: How car dealers can generate more leads
how-car-dealers-can-stay-driven-when-sales-are-low
Staying driven when car sales are low
customer-referral-program
The secret to making EASY sales
improve your dealerships performance through being more proactive
Planning for now and the future
the value of knowing your market
The value of knowing your market

All Recent Posts

Set your dealership up for success in 2025!
Reach your customers cost-effectively this festive season...
Reach your customers cost-effectively this festive season...
Summer wheels campaign
Boost sales with our AMPD Summer Campaign!
trade me update
Change to how car listings will be uploaded to Trade Me
winter wheels
Encourage customers to upgrade this winter

Subscribe to Blog

Thank you!

Check the confirmation email in your inbox to finish subscribing!

Subscribe to our blog

Stay up to date with the latest marketing and sales tips for car dealers.

Subscribe to our blog

Subscribe to our blog to stay up to date with the latest sales and marketing tips for car dealers!

We're committed to your privacy. Motorcentral uses the information you provide us to email you about relevant content regarding the automotive industry. You may unsubscribe from these communications at any time.

Your first step to #sellingmorecars

Thank you!

Check the confirmation email in your inbox to finish subscribing!

Subscribe to our blog

Stay up to date with the latest marketing and sales tips for car dealers.

Subscribe to our blog

Subscribe to our blog to stay up to date with the latest sales and marketing tips for car dealers!

We're committed to your privacy. Motorcentral uses the information you provide us to email you about relevant content regarding the automotive industry. You may unsubscribe from these communications at any time.

Your first step to #sellingmorecars

Next post Maximising sales potential online
Motorcentral DMS AdConnect AMPD CRM Auto Attendant BuyerScore Car Check Websites
Support / Download
  • Online Support
  • Download
  • MC Portal
  • Support Tool
Contact
  • Get in touch
  • Ph. 0800 623 687 0800 623 687
Subscribe to Blog

Thank you!

Check the confirmation email in your inbox to finish subscribing!

Subscribe to our blog

Stay up to date with the latest marketing and sales tips for car dealers.

Subscribe to our blog

Subscribe to our blog to stay up to date with the latest sales and marketing tips for car dealers!

We're committed to your privacy. Motorcentral uses the information you provide us to email you about relevant content regarding the automotive industry. You may unsubscribe from these communications at any time.

Your first step to #sellingmorecars

View blog Facebook Instagram Youtube Linked In
  • Privacy
  • Terms
  • Contact
©2023-2025 Motorcentral Technologies Limited

×