Rev up your sales: How car dealers can generate more leads

More leads = more sales

Generating leads is an important indicator of success for any business, particularly car dealerships. The more leads generated, the more cars a dealer will sell.

Leads can be generated through a variety of channels, with the most common channels for car dealers being: website, listing sites, social media, email, phone and walk ins. The more work put in to lead generation, the more successful a dealership will be.

5 ways to increase lead generation

1. Invest in a User-Friendly Website
   In the digital age, your dealership's website is often the first point of contact with potential customers. Ensure that your website is user-friendly, modern, and mobile-responsive. 
   
   Make it easy for visitors to find information about your stock, services, and contact details and implement strong calls to action (CTAs) to encourage visitors to inquire about vehicles or schedule test drives.
   
   Ensure your website communicates trust through the likes of reviews. These are a powerful tool to push website visitors to the next stage. 
   
   
2. Utilise Paid Advertising
   Online advertising through platforms like Google Ads, and social media ads across Facebook and Instagram can be highly effective in generating leads. These ads can be targeted to reach specific demographics and geographic areas, increasing brand awareness and the chances of attracting potential buyers. Our product AdConnect can run Facebook and Google ads for you.
   
   
3. Email Marketing
   Email marketing remains a powerful tool for lead generation. Collecting email addresses from leads and car buyers gives you a database to market your promotions and offerings.
   
   Remember, these people will need to upgrade their vehicle at some stage, and they all have friends and family who will too, so building a relationship and staying top of mind via email is crucial. Our automated marketing product for dealers (AMPD) is an excellent tool for this. 
   
   
4. Referral leads
   Referral leads come from previous customers who refer your dealership to a friend or family member. Introducing a referral program is a great way to drive referrals and make more car sales. Here is a great blog that explains how to implement a customer referral program.
   
   
5. Advertise on listing website such as Trade Me, Need A Car and Autotrader
   List your vehicles for sale in the places car buyers are searching for their next car. The most common places are Trade Me, Need A Car and Autotrader. 
   
   

Taking the time to set up the above is one of the best things you could do for your dealership. It will  give your dealership the best shot at enhancing leads and ultimately making more sales. 

If you have any questions on how to implement any of the above, feel free to get in touch with your local Dealer Consultant.