Published 29 Apr 2020
Our General Manager, Mark Greenfield, was joined by Angela Humble from Trade Me Motors on Autotalk's latest series of digital webinars.
They discussed two very hot topics 'How to create the perfect vehicle listing' and 'How to boost the trustworthiness of your dealership'. Both of which have become increasingly important with our current COVID-19 situation where customers are doing the majority, if not all of, the car buying journey online.
Ensure your vehicle listings have informative descriptions. Be sure to provide a quality and honest description of the vehicle, consider including the following:
A recent study carried out by Trade Me found that 70% of car buyers rated descriptions, features & benefits as the most important attribute they wanted to see on a vehicle listing, along with information on the vehicle’s history, safety information and a high number of quality photos.
Once you have created an informative description about the vehicle, be sure to add a short blurb about your dealership. Include thing like:
A recent study carried out by Trade Me found that 25% of car buyers didn’t know that the dealership they purchased from provided finance.
Reviews influence the car buying journey
Reviews can help you improve your dealership