- Free Call: 0800 623 687 0800 623 687
- Login / Register
Most dealers hear plenty about the cars they sell. But think about the people who came in, took a test drive, said they would think about it, and never came back. They got far enough to sit behind the wheel. What did they make of the visit? Most of the time, you never find out.
Surveys after the drive, not just after the sale
BuyerScore sends automated customer satisfaction surveys after a purchase or after a test drive. That means the people who did not buy can still tell you how it went. You hear from more of the customers you actually met, not only the ones who signed.
Why those answers are worth having
People rarely ring a dealership to explain why they did not buy. A short survey sent after the drive gives them an easy way to say so, while the visit is still fresh in their mind. Their comments on the welcome, the drive and the way their questions were answered can point to things you would not otherwise hear.
What you can do with what comes back
- Share the good news: pass on positive comments to the people who earned them.
- Look for patterns: if the same point comes up more than once, it is worth talking about as a team.
- Follow up: a friendly call to someone who took a test drive can be easier when you know how their visit went.
It runs by itself
The surveys are automated, so nobody has to remember to send them. Once BuyerScore is set up, the feedback simply arrives. That keeps the focus on the customer conversation rather than on chasing paperwork.
A simple way to begin
Next time you look at your BuyerScore results, look for the feedback from test drives as well as sales. Pick one thing you could do better, and one thing you want to keep doing. Small changes made from real customer comments tend to be the easiest ones to stick with.
Talk to us
Want to know more about BuyerScore? Call us on 0800 623 687, or get in touch at motorcentral.co.nz/contact.
