Published 14 Dec 2023
Mastering how to respond to customer reviews is crucial for any business. It tells potential customers how much a business values their customers and how they react in the scenario an issue arises.
If you want your dealership to come off as courteous and that you care about your customer expereiences, then YES! Part of building your reputation is taking the time to acknowledge customer satisfaction (and dis-satisfaction) and thanking them for taking the time out of their day to give you feedback on your business.
When a customer leaves a negative review, it is in your best interest to respond to the review and address the complaint.
Anyone can leave a review on Google which unfortunately, opens the door to fake reviews. These can come from competitors, bitter past employees or individuals who hold a grudge towards one of your current team members. If you find yourself in the position where someone has left a fake review, this goes against Google Review Policy and you can flag the review.
If you are on the BuyerScore rating and review platform then you don't have to worry about fake reviews being posted as it only allows ratings and reviews from verified buyers. This creates a genuine and authentic platform for both car buyers and car dealers.