Social media strategies that bring customers to your dealership

Scrolling has replaced strolling - most car buyers don’t walk through your doors until they’ve already checked you out online. Your dealership’s first impression now happens on social media, and if you’re not getting it right, chances are your competitors are. But here’s the good news: with the right strategy, your posts can do more than just get likes; they can get customers in your showroom.

Here’s how to make it happen:

1. Know your audience
   Before you post, know who you’re talking to. Are they first-time buyers, busy families, or tradies who need a tough ute? The more you tailor your content, the more likely it is to connect and convert.

2. Focus on visual content
   Cars are visual; your social media should be too! Use sharp photos, reels, and short video tours to stop the scroll. Behind-the-scenes clips and customer testimonial videos build trust and need to grab your audience's attention fast.

3. Be consistent
   One great post won’t win customers. A steady, mixed content schedule - educational tips, promos, customer stories, and fun dealership moments - keeps you top of mind and your brand familiar.

4. Engage with your followers
   Don’t just post and disappear. Reply to comments, answer questions, and jump into conversations. Engagement shows you’re approachable and invested in your customers.

5. Leverage paid advertising
   Organic reach can only take you so far. Platforms like Facebook and Instagram let you target by age, location, interests, and car-buying behaviour. Even a modest ad spend can deliver real leads when used smartly.

6. Showcase customer stories
   Nothing sells like proof. Share happy buyers picking up their cars, video testimonials, or customer shoutouts. Social proof builds trust and motivates new buyers to choose you.

7. Track your performance
   Analytics don’t lie. Monitor what’s getting clicks, likes, and inquiries so you can double down on content that actually drives results.

8. Provide clear calls-to-action
   Don’t leave your audience guessing. Whether it’s “Book a test drive today” or “View our full range online,” always tell them what to do next.

A strong social media strategy isn’t about chasing vanity metrics - it’s about building relationships, driving traffic, and turning followers into car buyers. Nail your social media strategy, and your showroom floor won’t just be busy during peak season.