Why you should be on Google My Business

Increase your website's visibility and click through rate with Google's free tool

Every day hundreds of thousands of Kiwis search Google for local businesses.

If your business displays amongst the top search results then you have a good chance of car buyers clicking on to your website to view your vehicles.

However, you can reach more car buyers and increase your click-through-rate for free by having an active Google My Business profile.

What is Google My Business?

Google My Business is a free and easy-to-use tool designed to help promote local businesses across Google Search & Google Maps. It's easy to manage and is located inside your Gmail account (once set up). 

As you can see by the screenshot below, it takes up a large amount of real estate in Google Search, making it easy for car buyers to find local businesses and to click through to their websites.

Why you should have a Google My Business profile:

1. It increases search engine visibility resulting in more website clicks.
2. Boosts your website's local SEO (search engine optimisation) as it generates a backlink from Google. 
3. It links to your BuyerScore reviews
4. Business contact details are displayed enabling customers to get in touch easier.
5. Business profiles appear in Google Maps - directing customers to your car yard.
6. Business profiles appear in local results of Google Search (as seen below) - displaying your dealership to car buyers near you.

How to create a Google My Business profile

Setting up a Google My Business account is super easy. To get started, visit www.business.google.com/create this will walk you through the steps to set up your account. 

You will have to verify your account by getting a letter with a code sent to your postal address, once you've entered this code your Google My Business profile will display on Google.

Google My Business pulls through ratings and reviews from across the web

Your profile will pull through ratings from sites across the web like Facebook and BuyerScore.

To ensure your BuyerScore ratings are pulled through to your Google My Business profile, ensure you use the same name as the one displayed on your BuyerScore profile. 

If you don't already have a Google My Business account set up, we strongly recommend setting one up so you can gain more real estate on Google. 

If you have any questions regarding Google My Business feel free to get in touch with our team.