Every customer starts at 100 per cent Admin In the Media (0) This is a topic that I don’t feel I will ever let go until the time comes that dealerships stop unconsciously giving customers reasons why not to purchase from them. It may sound a tad crazy but when you start to analysis why the majority of people that make contact with you each month, don’t buy from you, then you begin to realise how they may be influenced. [More]
NAITA now incorporated society Admin In the Media (0) Since its initial formation in September last year, the National Automotive Industry Technology Association (NAITA) has been working to formalise its set up and offer immediate solutions to avoid motor vehicle traders from being excluded from accessing the Motor Vehicle Register (MVR); one of the catalysts that encouraged the groups formation. [More]
Customers get to rate dealerships Admin In the Media (0) A staggering 78 per cent of consumers have walked out on a transaction or not made an intended purchase because of poor service, the results of a 2011 survey by American Express show. [More]
Time to start holding hands as an industry Admin In the Media (0) I took my first Uber ride last week and I must say I was impressed. All the pain of ordering a taxi in an unfamiliar city was taken care of. No waiting to speak to an operator, no trying to explain my location, no having to guess when I would be picked up and no worrying if I had enough cash on me to get to my destination. I simply opened the app, selected where I wanted to go (it already knew where I was), got an estimate on my fare and tapped ‘Request Uber'. [More]
What do your customers think? Admin In the Media (0) This is a more important question than you might first realise, or at least think about. But once you break it down and begin to understand what you could learn from knowing what your customers think, including their perception of your dealership, you begin to realise how little you might know, and also how important it is to consider. [More]